2014, Issue 1


Creation date: 28.9.2016

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МНОЖЕСТВЕНО МОДЕРАТОРНО ВЪВЕЖДАНЕ

Present research investigating opportunities of collaboration between multiple imputation method and moderation analysis. One of the advantages of Moderation analysis is that it better describe the relations in database. As a source in this research a simulated database is used. In this database artificially missing data are implemented. The analysis shows the advantages of moderation analysis along with multiple imputation over classic multiple imputation approach, and single imputations as…

ADJUSTMENT EFFECT AFTER PROMOTION

 This article discusses one of the dynamic effects of promotions - the adjustment of sales. This effect is observed immediately after the end of the promotion deal. We present the results of empirical research and use Levene's test for the purpose of analysis.


NEOINDUSTRIALISATON OR REINDUSTRALISATON?

Issues for opprtunites of re-industralisation or neo-industralisation with regards tu EU-s role, as well as the basis on which it should stand.


ИДЕНТИЧНОСТ НА ОРГАНИЗАЦИОНЕН БРАНД

В условия на интензивна пазарна конкуренция ролята на менталното позициониране - самодиференцирането на бранда в съзнанието на купувача чрез малко на брой желани от фирмата асоциации, отслабва като инструмент за положителна диференциация на бранда и…

ДИАГНОСТИЦИРАНЕ НА ОБХВАТА НА СЪПРОТИВАТА И ВЪЗПРИЯТИЕТО НА ЧОВЕШКИЯ ФАКТОР СРЕЩУ ОРГАНИЗАЦИОННА ПРОМЯНА

В статията се застъпва тезата, че съпротивата на човешкия фактор срещу организационна промяна е критичен момент от нейното изпълнение. Това налага да се диагностицира равнището на съпротивата на хората, което се определя от различни обстоятелства и критерии.…

ПО ВЪПРОСА ЗА ПОДГОТОВКАТА НА ПЕРСОНАЛА ПРИ ОРГАНИЗАЦИОННА ПРОМЯНА

 В настоящата статия подробно се разглежда въпроса за подготовката на персонала при осъществяването на организационна промяна. Тази дейност представлява част от цялостен модел за организационна промяна, който е разработен от автора в реална среда.…

COMMUNICATIONS IN THE PROJECT TEAM

 Communications are at the root of the project activity – they are a fixed part of the process of assigning tasks, controlling their execution, making decisions, managing conflicts, etc. According to their purpose, the project communications could take different forms – formal or informal, oral or written, structured or unstructured, and could be disseminated through different channels. The present article turns a special attention to the team meetings as a basic mechanism for…

VALUATION MODEL FOR PUBLIC COMPANIES

The process of determination value of the public companies is one of the basic tasks solved by the financial analyzers. Solving that task shows either that company is undervalued or overvalued compared to current market quotes. Author's model for valuation of public companies presented in the article is based mainly on fuzzy logic instruments. Valuation of the public companies generated by the author's model incorporates the values of financial ratios and the opinion of the financial…

DEVELOPMENT AND IMPROVEMENT OF THE EUROPEAN UNION REGIONAL POLICY

Abstract: The European Union regional policy goes over a number of stages and variations in the time. The main objective of the paper is to study and assess up to date development and improvement of the European Union regional policy and to display the main challenges ahead of its future development. For that purpose the main stages in which regional policy development has passed over are examined. The transition from using of autonomous national policies for regional policy towards working out…