ADJUSTMENT EFFECT AFTER PROMOTION


Author: Chief Assist. Atanas Luizov, Ph.D., (Burgas Free University)

Keywords: sales promotion, dynamic effects, adjustment period, Levene's test

 This article discusses one of the dynamic effects of promotions - the adjustment of sales. This effect is observed immediately after the end of the promotion deal. We present the results of empirical research and use Levene's test for the purpose of analysis.

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