A STUDY OF THE RELATIONSFIP BETWEEN STAFF SATISFACTION AND SALES VOLUME IN THE TRADE ENTERPRISE


Author: Ventcislava Nikolova

Keywords: satisfaction, staff, indicators for measuring staff satisfaction, level of satisfaction

The present paper is aimed at clarifying the nature of staff satisfaction and the possibility of its measurement. A model is proposed to assess the level of staff satisfaction in the trade enterprise and data from its application are presented. Based on the analysis of the obtained data, the relationship between staff satisfaction and sales volume has been investigated. Recommendations are presented for increasing staff satisfaction, the implementation of which would have a positive impact on the performance of the enterprise. 

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