INTERESTS, GOALS, MARKETING
Author: Assoc. Prof. Pencho Ivanov Ph.D (UNWE)
Each manufacturer organize and realize some activity guided by their interests. In brief, interest in any economic and non-economic entity are expressed in a positive change of public position. Form through which express the interests of the subjects are the objectives that they pursue. Marketing concept, seen as a managerial logic states / unlike any other management concepts / that producer interests can be protected and their objectives can be achieved only when refracted through the prism of the protected interests and objectives achieved consumers of products manufactured by producers.