INTERESTS, GOALS, MARKETING


Author: Assoc. Prof. Pencho Ivanov Ph.D (UNWE)

Keywords: interest, marketing concept, strategic management, goals, strategies

Each manufacturer organize and realize some activity guided by their interests. In brief, interest in any economic and non-economic entity are expressed in a positive change of public position. Form through which express the interests of the subjects are the objectives that they pursue. Marketing concept, seen as a managerial logic states / unlike any other management concepts / that producer interests can be protected and their objectives can be achieved only when refracted through the prism of the protected interests and objectives achieved consumers of products manufactured by producers. 

More articles


MARKETING MANAGEMENT IN TIMES OF ECONOMIC CRISIS

The aim of the research paper “Marketing management in times of economic crisis” is to find out how the marketing…

THE ECONOMIC CRISIS AND THE PRODUCT ASSORTMENT OF BULGARIAN COMPANIES

The goal of this article is to study the impact of the economic crisis that has developed since 2008 on product assortment…

BENCHMARKING: A PART OF STRATEGIC CORPORATE PLANNING

In an increasingly globalization crucial for any organization is its ability to assess their practices compared with…