2018, Issue 1


Creation date: 6.3.2018

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Content

MODELS AND APPROACHES TO MODERNIZE TRAINING IN UNIVERSITIES

Today´s globalized world and knowledge-based economy as well as the recent evolution of information and communication technologies (ICT) impose new requirements and challenges to the Higher Education (HE). The universities should integrate new educational technologies, ICT-based teaching methodologies and tools, new approaches to teaching and learning, in order to create opportunities for entry to new markets and new global partnerships, to stimulate new distribution…

DIGITAL MARKETING SKILLS: CAN JOINT EUROPEAN MASTER'S DEGREE CONTRIBUTE TO BRIDGE THE GAP?

Digital marketing talent crisis is global and part of the wider digital skills deficit. Even the digital natives' generation has digital skills shortfalls. European Commission monitoring of the digital single market identifies that many of the EU countries have a deficit in digital capacities. The aim of the paper is to explore the opportunities that Joint European Master's Degree in Digital and Social provide for bridging the skills gap. It is grounded on the supported by Erasmus programme…

SUSTAINABLE MANAGEMENT OF SOCIAL ENTERPRISES

This article discusses the essence of sustainable management of social structures. An attempt has been made to clarify the "points of contact" between the two modern management concepts - social enterprises and sustainable management. The approaches to modern interpretations of the sustainable management of social enterprises and innovations, as well as the indicators for evaluation of this management in the modern world, are briefly explained.

As a result of the analyzed…

EVALUATING CORPORATE SOCIAL RESPONSIBILITY OF BULGARIAN FIRMS

In global economy corporate social responsibility (CSR) is synonym of sustainable development. The European debate in this point of view relates directly to perspectives of non-financial reporting of companies in the European Union.

The goal of publication is to deepen the theoretical analysis of the corporate social responsibility based on actuel academic publication, to analyze the European definition, ti investigate the main tendencies in corporate social policies in Bulgarian…

THE US STOCK MARKET AGAINST THE BACKGROUND OF THE "PRICE-TO-SALES" AND "THE ENTERPRISE VALUE-TO-SALES" RATIOS

This study is focused on the “price-to-sales ratio” (P/S) and the “enterprise value-to-sales ratio” (EV/S), which are used in relative valuation, in the analysis of companies' performance, as well as in the analysis of different sectors and of the market as a whole. Special attention is paid to certain important requirements, related to the correct interpretation of market and sector averages of these ratios nowadays, including against the background of their historic…